Celebrity Leaders are Passe’
By Ed Cohen and Arunav Sinha 
“The surplus society has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.” Kjell Nordström and Jonas Ridderstråle, Funky Business
In our “surplus society‟ corporations depended on celebrity leaders who acted as brand ambassadors. These corporations leveraged the dynamic persona of one or a few individuals who provided the „face‟ of the company. Their presence, strengths, whims, fancies, and peculiarities shaped and symbolized these organizations. Read more…
